AUCKLAND, Today: Dulux NZ, MBM, Pitchblack, and LUMO are rocking a new digital campaign called Dulux Colours of New Zealand LIVE. It’s a cool way to showcase New Zealand’s natural colours in real-time.
Five key LUMO billboards across the country are now equipped with cameras capturing live footage of the sky and landscapes behind them. This footage is displayed on the billboards, blending the physical and digital worlds seamlessly and offering viewers a transparent view of the changing skyline.
On these billboards, Dulux Colours of New Zealand swatches update every 2 minutes to match the real-time colors in the background. It’s a live colour show that changes as the day progresses.
Shontelle Crosswell, Head of Marketing at Dulux NZ said, “Nature is one of the best sources of inspiration for colours, and these billboards bring that idea to life in a fresh and innovative way,” says Crosswell.
“Choosing the right colours can be overwhelming–there are so many options to choose from, and they need to work together harmoniously.” – Shontelle Crosswell
“Choosing the right colours can be overwhelming–there are so many options to choose from, and they need to work together harmoniously. This campaign, along with our new Find Your Dream Exterior Colour Scheme project guide, helps simplify the process by showcasing colour combinations inspired by our beautiful local landscapes,” Shontelle adds.
With LUMO’s innovative tech and development by Latch, this campaign presents a dynamic view of New Zealand’s natural splendour while highlighting Dulux’s colour expertise.
Dulux Colours of New Zealand LIVE isn’t just about displaying colours; it’s a celebration of the nation’s dynamic landscapes. From morning blues to sunset reds and overcast greys, it captures the beauty of daily moments and brings them to life for everyone to see.
Kaitlin Mitchell, Business Director at MBM, talks about the impact of this project. “It’s an exciting time for the industry as we find new and novel ways to bring innovative formats to life – with this latest work with Dulux highlighting the first in market opportunities in this space,” she says.
This trailblazing campaign is the result of a creative collaboration between media agency MBM, creative agency Pitchblack, and tech partner Latch.
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