The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use...
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Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat. Verizon will run...
In 2022, the Minnesota Twins partnered with shared augmented reality platform ARound to bring AR experiences like mini games to...
Following the successful delivery of New Zealand Rugby’s Dynamic DOOH campaign for Super Rugby 2023, LUMO Digital Outdoor has announced...
Using data to try to predict the future is fine. Marketers do it all the time. But some events you...
A few immutable truths about living in New York City: Almost everyone takes the subway, the weather is volatile, and...
Disney, which holds the crown in entertainment, is now also wearing all the ad tech hats. Disney launched the Disney...
First-Party Time As first-party data sets grow, marketing operations are reining in their ad costs and boosting ROI, The Wall...
AUCKLAND, Today: “It’s not all gloom,” says Lumo founder/ceo Phil Clemas, taking issue with some of the negative reports emerging...
When it comes to measuring sales lift and ROI on media campaigns, CPG brands have traditionally been shooting in the...