AUCKLAND, Today: Inghams, New Zealand’s top chicken supplier, has chosen Together, a leading independent media agency, to manage its media strategy, buying, and data services.
This partnership is timely as Inghams launches its biggest advertising campaign for Waitoa, created with Together and Motion Sickness.
The campaign features advanced media and data strategies like out-of-home advertising that uses specific data on products, sales, and competition. It also includes unique TV partnerships and sponsorship assets.
“We have had so much fun creating this brand launch with another iconic NZ business.” – Pen Brown
Ben Ward, Head of Marketing and Category at Inghams, shares, “From our media agency partnership we were looking for a team of talented people who understood what growth looked like for our business; innovation, bold plays and the ability to find and target our customer in a unique way, Together stood out here.”
Pen Brown, Managing Director of Media at Together, commented on the collaboration: “We have had so much fun creating this brand launch with another iconic NZ business.
“The Waitoa brand had a tonne of existing customer loyalty, so to be able to quickly find new customers, and see the business results we are this early on is testament to the amazing relationship we have already created with the Marketing team from Waitoa, and in the creativity and partnership we get from the team at Motion Sickness to bring our media thinking to life.”
Together, named Campaign Asia’s 2024 NZ Media Agency of the Year, is based in Westhaven and focuses on helping businesses succeed today and transform for tomorrow.
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