Trade Me Property has launched a new brand campaign celebrating the myriad of ways Kiwi can live.
Brand manager at Trade Me Samuel Rae says the campaign aims to connect with Kiwi on a more emotional level.
“Home isn’t just about where you live, it’s about how you live. We wanted to celebrate this insight, showing Kiwi that we offer more possibilities to live their way. Whether it’s a first-home doer-upper, a blissful beachside bach, or a decadent 1900s villa, you can find a whole new way of living on Trade Me Property.”
The campaign also marks the return of the much-loved Kev, the iconic Trade Me blue Kiwi.
Rae says Kev is back as a mischievous and curious navigator, leading viewers through a world of endless possibilities. “We’re excited to bring Kev back in our latest campaign. He’s such a beloved character and perfectly embodies the curious spirit of Kiwi searching for their next home.
“Kev acts as a guide, leading people through the huge range of properties on Trade Me and showing them that finding a new home is really about finding a whole new way to live.”
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