Kantar’s June Ad Impact Award goes to Tower Insurance. Their latest ad introduces three characters ‘Miss Takes, Miss Haps and Miss Fortune’, human embodiments of life’s unexpected mishaps who instigate the very accidents and disasters that Tower Insurance exists to cover. The ad delivers on 3 key pillars:
- Enjoyment
- Impact
- Humour
See the below infographic for more information about the June Kantar Ad Impact Award.
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