MediaWorks is marking major milestones across its rova podcast network, showcasing the power of local voices and its digital growth strategy.
Not for Radio tops Spotify charts
Rova podcast Not for Radio (NFR) has hit #1 on Spotify’s podcast chart in New Zealand and #2 in Australia.
This win highlights the rising power of local voices making waves on the global stage, says MediaWorks, owner of rova.
Hosted by Jay Reeve and Dunc Heyde from The Rock Drive, NFR has earned a loyal fanbase with its raw, unfiltered conversations and unapologetic storytelling. The show’s passionate listener community – the “Snipers” – is proof of the deep bond it has built with its fans, MediaWorks adds.
“This is a significant milestone for Jay, Dunc and the entire NFR team – and a powerful reminder of the commercial potential of strong local voices,” says Matt Headland, MediaWorks’ chief digital officer.
“Not for Radio’s success proves that authentic, engaging content drives deep audience loyalty and consistent reach – exactly what brands need to cut through.”
Fast growth, big impact
Meanwhile, the Devlin Sports Podcast Network (DSPN) is also scoring big.
In just nine months, DSPN has produced 617 podcasts and videos, with more than 2.6 million YouTube views.
The momentum is building fast, says MediaWorks. In the last 28 days alone, the network saw over 900,000 YouTube views and doubled its audience on Spotify.
To keep the winning streak going, sports personality Martin Devlin is leaving The Morning Sound to dedicate himself fully to DSPN.
“The support from sports fans has been incredible,” says Devlin. “I’m very excited about the future of DSPN and the opportunity to deliver even more news, views and opinions every day.”
New podcast alert
Beyond its success, MediaWorks is launching new rova podcast, A Little Bit Extra with Sharyn Casey, on August 19.
This show is your new go-to for all things pop culture, created specifically for millennial women, says MediaWorks.
Releasing twice weekly, the 15-20 minute episodes are designed to be snackable and shareable, covering everything from celebrity gossip to trending topics.
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