The Podcasting Ad Opportunity Is Increasing – And So Are Its Growing Pains

The podcast industry is growing, and audio giants want a piece of it. Twenty-six percent of Americans listen to podcasts every month. These people are young and well-educated and have higher-than average household incomes, according to Edison Research. They’re also loyal and engaged, on average consuming seven podcasts per week. Ad dollars are following. TheContinue reading »

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BBC Launches First-Ever Audio Ads On Podcasts

The BBC is testing audio ads for the first time in its 96-year history. The British broadcasting giant is partnering with podcast platform Acast to monetize inventory outside of the UK in a deal announced Tuesday. The ads will only run on podcasts accessed by international audiences. Because the BBC operates as a public serviceContinue reading »

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The Three Issues Keeping Brands From Going All-In On Podcast Advertising

The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of a podcast player app knows how long a person listened to an episode, where they skipped and stopped in that episode or whether they heard an ad. That makes itContinue reading »

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Riding On “Dirty John” Success, Wondery Wants To Advance Podcasting In 2018

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Podcast network Wondery is riding high into 2018. Launched in 2016 by former Fox International Channels CEO Hernan Lopez, with backing from 20th Century Fox, Wondery produced its first breakout original hit last fall. “Dirty John,” a true crime mystery created with the LA Times, has been listened to over 15 million times since itContinue reading »

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Inside iHeartMedia’s Push To Become A Key Destination For Podcasts

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Radio giant iHeartMedia has had a big first year as a producer and distributor of podcasts – and it’s ready to go deeper into on-demand audio in 2018. Since launching a dedicated podcast section in January, podcast listening has grown 60% on the iHeartRadio app. iHeartMedia is the second-largest podcast network ranked by measurement firmContinue reading »

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Apple Analytics Will Bring Better Measurement To Podcasts, But Not Programmatic

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The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast listener data with publishers this fall, and it’s sure to be a hot topic at the IAB’s annual podcast upfront in New York City on Thursday. In June, Apple said it would share aggregated onlineContinue reading »

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HowStuffWorks Gets $15 Million Series A, Spins Off As Independent Podcast Network

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Digital media publisher HowStuffWorks is spinning out from parent company System1 as an independent podcast network with a $15 million Series A investment from The Raine Group, the company said on Thursday. HowStuffWorks, which launched as a website in 1998, publishes and distributes podcasts, video and other digital content that explores curiosity-driven topics. Popular podcastsContinue reading »

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