Podcast listeners bear a striking resemblance to CTV audiences. The majority (62%) of weekly podcast listeners regularly stream ad-supported content, according to research from Acast, a podcast monetization and distribution… Continue reading »
The post The Same People Who Listen To Podcasts Also Stream CTV appeared first on AdExchanger.
More Stories
How Streamers Respond To Mounting Pressure From Buyers And Investors
Pure 360 takes over trio of business titles
The Garage Podcast: Meeting Customers (and Brand Advertisers) Where They Are