Following the successful launch of premium digital advertising on Neon and Sky Sport Now in 2024, Sky has now extended its digital advertising offering with streaming platform, Sky Go.
With annual streams of 59.1m* and viewers streaming 5+hours** of their favourite content weekly, brands can now connect with Sky audiences wherever they choose to watch across connected TV, mobile, tablet and desktop.
Sky’s chief business offficer Juliet Peterson says: “The launch of premium digital advertising on Sky’s third SVOD platform further expands our digital reach, offering advertisers a powerful opportunity to connect with Sky’s extensive and premium audience – no matter where they’re watching.”
New Zealanders are passionate about sport and supporting their teams. As a result, Sky continues to see engaged audiences tuning in to both local and international sport lineup.
There is a huge summer of sport coming up, with an expected 3.2m streams^ alone of Sky’s Summer of Cricket and an estimated 850k streams^ of the A-League Men’s as Auckland FC look to defend their trophy.
As well as all their favourite sport, Sky Go viewers will be catching the return of hit series like the Emmy-nominated The Pitt and fan favourite Outlander, along with access to a world of incredible entertainment, all at their fingertips.
Sky delivers great results for brands by serving up engaged audiences who connect to content. If you’d like to see your brand on Sky Go, reach out to your Sky Account Manager today.
Source: * Sky Internal Data 2024.** Source: Sky Internal Data Wk 1-37 2025 vs Wk 1-37 2024 (excl Olympics).
^Sky internal data, includes co-viewing factor of 2.3 based on Glasshouse Consulting streaming co-viewing study
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