Vistar Media has launched its newest Vistar Academy certification, Accelerate: Strategic Creative in Digital Out of Home (DOOH).
The latest addition to the Accelerate series helps brand marketers, media planners and creative teams build effective creative strategies for DOOH campaigns – from concept to measurement.
Participants will learn how to craft compelling visuals, apply data for relevance and evaluate creative performance to ensure every campaign resonates and delivers results.
“At Vistar, we know that strong creative is the spark that drives engagement,” says Leslie Lee, SVP of marketing at Vistar Media.
“This certification brings together design, data and strategy to help teams create out of home that persuades and captivates. It’s about helping marketers and creatives design with purpose and deliver with impact.”
Creative meets data
Through a series of short, engaging lessons, the new certification explores:
- Creative strategy for DOOH: Learn the principles behind high-performing creative and how design, messaging and media work together to capture attention.
- Formats and possibilities: Understand static, motion, 3D and dynamic creative – with practical tips and examples for using each effectively.
- What works (and what doesn’t): See real campaign examples from Vistar’s Creative Studio that highlight common creative challenges and smart solutions.
- Creative meets data: Discover how to use real-time data to make your creative more timely, relevant and engaging.
- Evaluating creative performance: Learn how to define creative KPIs, track success and refine your strategy based on results.
Strong demand
Learners will also gain exclusive insights from Vistar Media’s Creative Studio, which partners with brands and agencies to design, optimise and execute DOOH creative across screens, venues and markets.
The certification is free and available to professionals across the US, Canada, EMEA and APAC. Upon completion, participants will earn a formal certificate recognising their expertise in creative strategy for DOOH.
“It’s been just over a year since we expanded Vistar Academy into APAC and the demand for our programs has been exceptional,” says Vistar Media’s APAC managing director Ben Baker.
“With the new certification, local marketers gain insight into what drives strategic creativity, helping them elevate campaigns and push the boundaries of what’s possible with digital out of home.”
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