Glu Mobile wants users who will stick around for the long term. “In the past, a game company could put...
Month: December 2016
MeUndies discovered a new sales channel on Black Friday: Facebook Live. The underwear company ran a late-afternoon, two-hour event on...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Verizon Hangs On At a Business Insider conference on Monday, AOL...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Traditional video metrics aren’t really cutting it for advertisers, especially on mobile. Moat is making the attempt with its Video...
Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle, the companies said Tuesday, allowing video...
Purch, which first implemented header bidding three years ago, has moved on. The portfolio of product review and tech sites...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Forecasting The Future Global ad spend will grow 4.4% in 2017...
Beacons started out as a solution in search of a problem. And now some beacon providers are companies in search...