Brand marketers tend to trail consumer technology habits like an aircraft carrier tracking a fleet of speedboats. And the same...
Month: August 2017
“Managing the Data" is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. Every...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapping Back Some investors might be down on Snap,...
AT&T just hired an ad platform whiz kid to take charge of its new TV and video ad business – but...
Brian Lesser, CEO of GroupM North America, will leave the company for a role at AT&T, the WPP-owned media buying...
IBM-owned pub The Weather Co. is working to tap into people-based marketing budgets that would normally go to Facebook or...
Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit?It’s hard to...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...