“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Month: August 2017
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pick A Side As more brands and agencies demand...
Digital marketing platform Valassis acquired ad network MaxPoint for $95 million, the companies said Tuesday. Read the release.Valassis itself was...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
In April, Verizon joined the ranks of Apple, Samsung, Citi and other enterprises when it hired its first chief customer...
Engaged readers make for loyal subscribers.The New York Times’ mobile app, which the publisher once feared would cannibalize its desktop...
PepsiCo’s fitness water brand Propel wants its digital messaging to reach consumers while they’re working out, so it's focused its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Banners Unbanned BuzzFeed has embraced programmatic and will begin selling...
Google’s latest anti-fraud measure aims to stamp out ad fraud by clawing back money from the exchanges where its DSP...
Founded in 1999, SurveyMonkey has evolved beyond its original positioning as a provider of email questionnaires.The 18-year-old company is on...