Buffalo Wild Wings is leveraging interactive mobile video to extend its TV advertising efforts – and give consumers a chance...
Month: August 2017
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Eyeo and its Adblock Plus browser extension don't grab the headlines...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
There’s been no shortage of ad tech M&A lately, and video’s been one of the biggest drivers of deal activity.“Thirty-six...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Bozware Facebook’s longtime VP of ad products, Andrew Bosworth, will...
As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts....