The MRC kicked off the second phase of its three-part Facebook audit at the beginning of August: an assesstment of...
Month: August 2017
While Google claimed advertisers are returning to YouTube, new data from Standard Media Index reveals advertisers really did tighten their...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Googling For ShoppersBy the end of September, Google will have integrated Walmart into its Google Express shopping service for voice-activated...
If a new ad tech partner generates $50,000 in revenue for a publisher, is it safe to assume that gross...
WPP cut its growth outlook from 2% to between flat growth and 1% during its Q2 2017 earnings call on...
DoubleVerify said Wednesday that private equity firm Providence Equity Partners has acquired a majority stake in the company.AdExchanger reported in...
Oppenheimer & Co. managing director and senior analyst Jason Helfstein will speak at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26 in...
Panoply, a podcast network owned by the Slate Group, hopes to attract big brands with the promise of audience-based buying.The...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....