Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cord And Discord Millennials may abandon old-school TV, but...
Month: August 2017
Demand-side platform (DSP) DataXu hired former 4As exec Peter Kosmala as its VP of platform solutions, the company said Friday.With...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here."B2B always kind of follows B2C, whether it's the use of...
It’s still unclear how 360-degree video or virtual reality will affect media and advertising long-term since many brands and networks...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Right Touch Why do marketers still rely on...
WPP’s media-buying unit GroupM on Thursday unveiled its own global viewability standard for display and video ads on social media...
Facebook is giving advertisers a bit more control over how they buy in-stream video ads within the news feed, through...
The LGBTQ dating app Grindr’s 3 million daily users spend almost an hour per day on the platform, according to...