After years of investing in brand-building tactics on TV, RetailMeNot, which was acquired for $630 million by payment processor Harland...
Month: August 2017
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brandgry Brands are taking back control of their media...
The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to...
Inc. Magazine released its annual 500/5000 revenue survey on Wednesday and the theme is: There is no theme.At least not...
Ad tech isn’t the investment free-for-all it used to be, but that doesn’t mean the category is dead. True, some...
When CEO Alicia Navarro started Skimlinks 10 years ago, affiliate marketing was a transactional game. Drive the last click before...
Equifax said Wednesday it will roll its marketing capabilities, which include credit marketing and financial services data from IXI Services,...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Verify Or Bust Verizon’s five-month YouTube boycott is coming...