Credit: DMEXCO WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google...
Month: September 2017
Slideshows have been hurt by growing demand for viewable inventory, as readers rarely scroll down and often click to the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost In Translation Publishers have been “quietly observing shifts...
Marketers, forget virtual reality (VR) for now. VR and augmented reality (AR) often get lumped together, but AR is the...
The IAB Tech Lab wants to change its OpenRTB 3.0 programmatic auction standard so that it authenticates basic details of...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Tremor Video rebranded Tuesday as Telaria and will trade on the New York Stock Exchange as “TLRA” beginning Sept. 26....
Despite rising content marketing budgets, the logistics of briefing multiple publishers, approving content and measuring results makes it difficult to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Frenemies AppNexus, Rubicon Project and PubMatic have launched...
Ritz Crackers is always looking for out-of-the-box ways to connect with its customers.So when NUE Agency, which develops the music...