Spanish-language broadcaster Univision hopes to offset declines in local TV ad revenue by doubling down on its digital ad business.It...
Month: September 2017
Taste of Home amassed almost 6 million followers on its Facebook pages, where readers actively commented and shared posts –...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Both Publicis Groupe’s Zenith and WPP’s GroupM have lowered their 2017 ad spend forecasts, due to cost-cutting clients and slow...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Edged Out Sprint launched an in-house ad agency to...
The publication that shunned banner ads reversed course last week when BuzzFeed added programmatic ads.The decision came down to two...
Teen apparel brand Hollister is drumming up engagement with game-based ad units that are holding players’ attention for nearly a...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...