The accuracy of Facebook’s reporting is under the microscope again courtesy of Pivotal analyst Brian Wieser and an Australian trade...
Month: September 2017
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
When it comes to anything new in the programmatic space, Intermarkets tends to be an early adopter. Header bidding? Check....
Although Roku’s device sales make up 59% of its revenue, the growth of the segment is declining as Google, Amazon,...
As it finalized its $145 million acquisition of Rocket Fuel on Wednesday, Sizmek named Mark Grether to take over as...
Before Yieldbot CEO Jonathan Mendez laid off one-third of the company’s employees in mid-July, the company had suffered a series...
At agencies, “centers of excellence” are on the outs.Instead, holding companies are moving the specialists who once powered their analytics...
LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Progress Report It’s been a busy eight months since...
Another video DSP is off the market.After Sky News reported in August that London-based ad tech company RhythmOne had expressed...