Despite a year marred by brand safety blunders, measurement errors and targeting missteps, marketers are mending ties with Facebook and...
Month: October 2017
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live To Server-To-Server Amazon is seeing strong early adoption...
Procter & Gamble Chief Brand Officer Marc Pritchard is pleased overall with the response to his tough talk of the...
Around this time last year, the chatter around artificial intelligence (AI) was escalating as Salesforce and IBM unveiled splashy programs...
Marni Walden, EVP and president of global media and the highest-ranking female executive at Verizon, will step down and move...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The two-year-old TV startup Adcuratio is rolling out a platform in Q1 2018 that lets marketers dynamically swap and insert...
Marketers are open to spending on location data, but they lack the proof to show that their efforts are working.“It’s...
With header bidding enabled, the open marketplace works just fine for Advance Local.While many publishers and buyers are moving to...