As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with...
Month: October 2017
Ecommerce site Rue La La, which offers deals on designer fashion and goods, wants its members to have a great...
Direct-to-consumer, digitally native startups like Mack Weldon own their own data and don’t rely on middlemen.Those two huge advantages enable...
Amazon is winning a growing share of CPG media dollars, and its September announcement that it would open an office...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One-Track Mind The IAB Tech Lab published a blog...
Facebook said Monday it will add 1,000 employees to its global ads review teams over the next year to put...
Pinterest wants to own the moment when consumers have an idea of what they want, but haven’t committed to a...
The redesigned App Store in iOS 11 creates a challenging environment for mid-tail and long-tail app developers.Apple’s primary goal with...
Beginning Monday, Walmart’s streaming video service Vudu will monetize inventory programmatically through an exclusive deal with the video ad server...