The longtime CEO of TV ad platform Extreme Reach is surrendering that role, AdExchanger has learned.CEO John Roland is "stepping...
Month: October 2017
IPG took a hit in revenue last quarter as cost-cutting clients opted to forego agency-of-record (AOR) relationships in favor of...
Video platform Connatix raised $15 million in growth equity from Volition Capital on Tuesday.The company had previously raised an undisclosed...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Free Lunch Facebook is testing a product that...
Publishers still struggle to make enough video content and inventory. Text-to-video platform Wibbitz, which announced its $20 million Series C...
ActionIQ on Monday raised a $30 million Series B round led by Silicon Valley VC firm Andreessen Horowitz. New York...
The more things change, the more things stay the same. At least that’s the case for the crowded demand-side platform...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Even as many advertisers embrace audience-based buying, context remains a key performance driver in many verticals.Take finance, a category in...