Publicis is still clearing up confusion among its employees, clients and investors about its offering and value prop since it...
Month: October 2017
Like any good media planner, fraudsters are attuned to time of year, seasonality, demographics, ad formats and trends in consumer...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Marriott is reshaping its marketing strategy around a customer identity graph called Flywheel the hotel chain developed to turn its...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dr. Boris Ad tech "godfather" Boris Mouzykantskii recounts the...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
This is the second in a series on demystifying the best practices in media today. Read the first on audience...
As print publishers figure out how to remake themselves for digital, Time Out has come up with an unusual solution:...
Although Netflix’s audience is large (and growing), it’s notoriously hard to measure.Nielsen hopes to remove some of the difficulty gauging...