Most brands don’t want to be the first thing someone thinks of when they get a stress headache or feel...
Month: October 2017
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Networked Television NBCUniversal is putting its $500 million investment...
Omnicom’s trading desk Accuen shrank $9 million, or 0.2% year over year, in the US this quarter because clients continue...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the...
Although the industry is settling on a few practical uses for beacons, primarily as a helpmate for attribution, they’re just...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbles Apple’s recent policy change to limit cookie-based...
UK-based Digital Audio Exchange (DAX) has acquired AudioHQ, a US-based digital audio sales rep firm that works with media clients...
“Managing the Data" is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. Today’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...