LendingTree, an online lead-generation exchange for consumer loans, is hoping to prove that more informed creative can be one of...
Month: December 2017
Luma Partners’ Brian Andersen will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17 - 18, 2018 at the Grand Hyatt New...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The New York Times acquired Wirecutter last year because its Consumer Reports-like product coverage mirrored the Times’ aspirations to expand...
Twitter is gunning to become publishers’ platform partner of choice, and it’s leveraging live video as a way to capture...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Innovation Snap unveiled a new ad format: sponsored...
Is enabling age targeting for online recruitment ads a form of discrimination?Facebook, called out by ProPublica and The New York...
Google had always been eager to kill shoddy ad formats, because doing so would stall ad-blocker growth. At the same...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jonathan Suarez-Davis will speak at AdExchanger's upcoming Industry Preview conference on...
Digital ad revenue continues to rise at the expense of traditional media.In the first half of 2017, digital advertising revenue...