Big consumer product brands like L'Oreal have soaked up as much data as possible in recent years as they try...
Year: 2017
In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits.That’s the insight from global...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Mulls Pre-Roll "We don't need to do pre-roll...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Top data-driven marketing talent is hard to find and easy to lose. But a group of marketers from companies including...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broadened Horizons For the past couple of years, Google...