Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.The world's largest independent media agency didn't have a dedicated programmatic...
Year: 2017
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The interactive video ad server Innovid has acquired Taykey, a company that uses machine learning to extract contextual information about...
Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021,...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snappy Look A major redesign of the Snapchat app...
BuzzFeed laid off 8% of its domestic workforce, or 100 people, Wednesday as the company diversifies beyond native advertising. Recode first...
During a speech Tuesday at think tank R Street Institute, Federal Communications Commission Chairman Ajit Pai justified his plan to...
When Al Jazeera pulled its cable channel from the American market a few years ago, it saw one bright spot: social media.While...
Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake...