Meredith Corp’s agreement to acquire Time Inc. for $1.85 billion, announced Sunday, will test whether Meredith’s sales org leadership can...
Year: 2017
Affinio, a consumer analytics startup, announced a $9 million Series B round on Monday as the company expands its product...
MGM Resorts International’s media, ecommerce and analytics teams used to work in silos.“You’d have one team in analytics sending out...
“The frozen dessert area is one of the most cutthroat spots in the whole store,” according to Mike Fransz, ProYo’s...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The Paid Story Snap launched a new ad format, Promoted Stories, allowing brands to push stories beyond their follower base...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
It looks like China is not the ultimate exit for ad tech.Late Tuesday evening, app marketing platform AppLovin said that...
Sometimes it’s a good thing to put your customers in a box.Boxed, a four-year-old ecommerce startup focused on bulk buying,...
For video service Crunchyroll, finding the right mix of ads and subscriptions is critical for ensuring long-term success in the...