For large CPG brands like Conagra that typically generate the most awareness through mass reach, hyperpersonalized video creative hasn’t always...
Year: 2017
New York Life is in the insurance business – but the brand also has to protect itself.Marketers today have several metrics...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adbnb Airbnb has acquired ad tech startup AdBasis, which...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.In the mid-’90s, Marita Scarfi was working as an accountant but...
Frank Schneider (L) and Christian Muche (R) with Stewart Copeland of The Police at the DMEXCO 2017 VIP party. Credit:...
As holding companies distribute programmatic knowledge to their operating agencies, trading desks are repositioning to stay relevant to clients.Xaxis, GroupM’s...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....