“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Year: 2017
Messenger hopes to insinuate itself deeper within the customer journey.On Tuesday, Facebook released a closed beta test of a customer...
American Express on Tuesday launched a data-driven business division called Amex Advance.Along with it Amex is debuting a data platform...
Do ads for STD self-testing kits count as sexual content? If medical and recreational marijuana use is legal in California,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Feed Facebook’s ability to put a short...
Salesforce is partnering with Google for an integration that will enable sales, marketing and advertising data to flow across the...
Nestle Canada is exercising more control over its programmatic and first-party data practices, said Melissa Savage, the food and drink...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
SAP acquired Gigya for $350 million in September for its consumer identity management solution.The deal, which just closed, will help...
A number of ad tech-backed coalitions consolidating cookie pools have bubbled up this year to stave off Google, Facebook and...