Advertisers, agencies and publishers agree that the bar for better data quality has never been higher.Yet the quality of many...
Year: 2017
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unstoppable Big tech may be under scrutiny in Washington,...
As the Houston Astros and Los Angeles Dodgers gear up for game three of the World Series on Friday, T-Mobile...
Sometimes it can feel to B2B marketers like programmatic technology just wasn’t built for them – but the B2B guys are...
“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit.“Programmatic...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...