"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Year: 2017
This is the second in a series on demystifying the best practices in media today. Read the first on audience...
As print publishers figure out how to remake themselves for digital, Time Out has come up with an unusual solution:...
Although Netflix’s audience is large (and growing), it’s notoriously hard to measure.Nielsen hopes to remove some of the difficulty gauging...
Most brands don’t want to be the first thing someone thinks of when they get a stress headache or feel...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Networked Television NBCUniversal is putting its $500 million investment...
Omnicom’s trading desk Accuen shrank $9 million, or 0.2% year over year, in the US this quarter because clients continue...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the...
Although the industry is settling on a few practical uses for beacons, primarily as a helpmate for attribution, they’re just...