However you pronounce the “G” in “GIF,” the looping video file format is developing into a legitimate touchpoint along the...
Year: 2017
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jack Of All Trades A consortium of trade groups...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Mike Shehan, CEO of Denver-based video ad platform SpotX, is building...
Publicis Groupe on Wednesday launched Publicis Spine, a technology and data platform that gives its agencies access to a universal...
As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services...
TruSignal is striking out on its own with $5 million in Series A funding and a plan: to help demand-side...
As Facebook grabs more mobile and video dollars from the ecosystem, premium publishers are looking for viable ways to compete....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
For Gabrielle Rossetti, leading innovation and strategy for Havas sometimes means acting as a scout on behalf of brand clients.Even...