Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scrambled Eggs Since its acquisition of Sapient in 2014...
Year: 2017
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
KFC had lost its way.While the fast-food chain was growing internationally, by 2013, it had faced seven straight years of...
Santander Bank is using content marketing to become relevant to millennials, which is why it launched its Prosper and Thrive...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Context Is Key Snap launched Context Cards on Tuesday,...
Nelson Peltz, founding partner of Trian Fund Management, narrowly lost a bid to win a board seat with Procter &...
German software giant SAP purchased Gigya for $350 million in late September to acquire expertise in identity management. Gigya will...
Since launching a proprietary YouTube measurement system last January (and later expanding it to DoubleClick and the Google Display Network),...
Texting and messaging friends tends to bring out our inner foodies, and the Food Network has used a Facebook Messenger...