Paid search influences offline conversions, but there’s been no good way to measure that impact.That’s because paid search, a market...
Year: 2017
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stream Dream Disney’s big bet on streaming rests on...
Google is the latest walled garden to be sucked down the Russian rabbit hole.The Washington Post reported Monday that Google...
Agency holding company stocks are down. Many of the biggest advertisers are struggling. Omnicom agency Hearts & Science thinks it’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The changes that Facebook is making in response to its ongoing Russia-linked ads predicament will impact every advertiser on the...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
When The Clorox Company made its first big investment in programmatic a few years ago, it helped the CPG double...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brownie Points Despite being a smaller part of their...