"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Year: 2017
The two-year-old TV startup Adcuratio is rolling out a platform in Q1 2018 that lets marketers dynamically swap and insert...
Marketers are open to spending on location data, but they lack the proof to show that their efforts are working.“It’s...
With header bidding enabled, the open marketplace works just fine for Advance Local.While many publishers and buyers are moving to...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C-Suite Discontent Advertising technology and media automation remain largely...
Google is swooping in for TV advertising dollars with a slate of TV-related product releases and updates. While Google revealed...
Programmatic is suffering from a crisis in confidence from marketers. And that crisis affects premium publishers like CBS Interactive.But there...
Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability.On Wednesday, the IAB...
The traditional research model is ripe for disruption.So say the well-known tech analysts who founded Kaleido Insights, an independent boutique...