Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain.At the...
Year: 2017
Dentsu Aegis wants to be a 100% digital-economy business by 2020. To get there, the agency appointed Nigel Morris to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Ad Blocking Rationale Google Ads and Commerce SVP...
Google on Tuesday unveiled its Insights Engine Project – including six products for data visualization, integration and insights – and...
As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with...
Ecommerce site Rue La La, which offers deals on designer fashion and goods, wants its members to have a great...
Direct-to-consumer, digitally native startups like Mack Weldon own their own data and don’t rely on middlemen.Those two huge advantages enable...
Amazon is winning a growing share of CPG media dollars, and its September announcement that it would open an office...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One-Track Mind The IAB Tech Lab published a blog...