IHeartRadio, the streaming app by media and radio giant iHeartMedia, puts app store reviews at the center of its customer...
Year: 2017
Megan Pagliuca, former boss of Omnicom-owned Accuen, has become the first-ever chief data officer of Hearts & Science, where she...
“Managing the Data" is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Tencent? At New York’s Advertising Week, Chinese...
Google is opening up more intent data for targeting on YouTube and expanding its Custom Affinity Audiences offering.Beyond reaching people...
OpenX acquired two publisher tools, Mezzobit and PubNation, on Monday. By bringing these point solutions in-house, the SSP plans to...
Data buyers and sellers have communication issues.“Transacting data across industries and use cases is actually a quite difficult process,” said...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Facebook’s audience data may be gold to digital advertisers, but it’s the Facebook Creative Shop that ensures campaigns are memorable...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....