As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers.When NBCU merged its linear and digital sales...
Year: 2017
The Wall Street Journal recently began serving up content-driven ads, where a subscriber reading about oil prices might see a...
When South African agency Hitch Digital buys inventory programmatically, it finds that foreign publishers are often much more willing than...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In Six Seconds Fox is selling experimental six-second...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Criteo continues to soar high above the scrum of ad tech stocks. The company had a characteristically strong Q2, growing...
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is written by...
Ad buyers decry the absence of addressability in OTT inventory, which they claim lacks the targeting and measurement capabilities to...
Media agency vet Katie Ford was looking for a change.Over 23 years at Publicis Groupe, her passion for technology and...
McCann Worldgroup has always operated under an integrated agency model.The IPG-owned network, whose agencies include media agency UM, creative agency...