Digital offers more precise measurement than most channels, which has helped move the industry from an art to a science,...
Year: 2017
Fraud fighting takes teamwork.Mobile measurement and attribution platform Tune rolled out a fraud prevention solution on Thursday that aims to...
OTT is a catch-22 for advertisers.While it reaches the cord cutters traditional TV advertisers want to target, that audience is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Whole Package CPG consolidation is real. Spice company...
Seven-year-old mar tech startup Integrate has raised $8 million in a Series D growth round, bringing its total financing to...
Granite Media, which is launching its first site, Work and Money, this week, wants to prove that a publication can...
Performance agencies are expanding their relationships with big brands as they move more budget to digital and the upper funnel...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VR Impasse Virtual reality is at a standstill. While...