Story updated at 1:40 p.m. Rubicon Project has acquired nToggle, a startup that builds infrastructure to streamline bid requests, for $38.5...
Year: 2017
While broadcaster ProSieben owns about a 30% share of the German TV market, it’s looking to expand its influence in...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Extra Toppings So far this year, Domino’s Pizza...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Google and Facebook have no problem compelling advertisers to create ads...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Time Inc. knows that producing magazine content requires data – like seeing how many issues sell based on the cover...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Hold The Bun McDonald’s is slashing the number of creative...