Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.CafeMedia, operator of CafeMom, MamasLatinas and other sites, is a technology-first...
Month: January 2018
While ad tech companies have been accumulating VC funds and growing their stacks – and sales orgs – for a...
Forrester principal analyst Fatemeh Khatibloo will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018 at the Grand...
Two years ago, lift tests weren’t something OLX Group even talked about.Today, lift tests, which measure the incrementality of a...
Although cable operators used to be the primary keepers of TV’s distribution and data pipes, the pendulum is swinging toward...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. “Alexa, I’m Out Of Bleach” Amazon is working with...
With Europe’s General Data Protection Regulation (GDPR) set to take effect in a few short months, smart publishers are leaving...
Podcast network Wondery is riding high into 2018.Launched in 2016 by former Fox International Channels CEO Hernan Lopez, with backing...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....