Let's start with a disclaimer: I'm no expert in GDPR (General Data Protection Regulation). If I were, I'd be billing...
Month: January 2018
Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers.These...
This is the first in a series of deep dives from AdExchanger on mobile fraud, including guides to fraud tactics...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rob’s-Eye View Rob Norman, who retired as GroupM chief...
Rich-media ad server Flashtalking has merged with the dynamic creative optimization (DCO) specialist Spongecell.Terms of the deal, announced Monday, were...
Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad...
Paris-based ecommerce analytics platform ContentSquare has raised a $42 million Series B round from a series of investors including US...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swiss Cheddar Of the $50 billion or so WPP...