Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Settle An Old Score Changes are afoot at comScore,...
Month: January 2018
As the value of publisher data surges, Adam Harris, VP of data products at Hearst Magazines Digital Media, is tasked...
Although video header bidding is still nascent, early adopters are starting to see results.Social-heavy publisher Diply has been using AppNexus’...
Just six weeks into her new role as CMO of Kentucky Fried Chicken, Andrea Zahumensky is hitting the market Sunday...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Conde Nast wants to quickly build up its data science practice, so it acquired Lighthouse Datalab on Monday.In so doing,...
When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month,...
When Facebook updates Ads Manager or tests a new ad placement, agencies – and even their account reps – are sometimes...
Turner Broadcasting’s new CMO, Michael Engleman, is on a mission to make TBS and TNT’s brand marketing engine much more...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up To BAT The programmatic market in China grew...