Procter & Gamble isn’t done trimming its agency and advertising investments, even after a year of deep cuts to media...
Month: January 2018
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The cookie is under pressure.On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can...
The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and...
Many large brands have in-housed advertising technology as part of a data-driven marketing overhaul. But for Marriott, the data-driven plan...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Less Is More Facebook’s recent algo change could...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Bennett...
Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging...