Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot...
Month: January 2018
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Creator Crater The past week brought significant change...
IPG purges its media plans of any ad tech companies that fail to provide value.“We’ve been talking to all of...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Our guest this week is Belinda Smith, a senior brand marketer...
Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released...
“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written...
Spotify was an early mover in programmatic audio, and it’s taking that momentum into 2018.“Marketers are moving so much money...