At Crayola, the lines between paid and earned are blurring.“The interaction between friends and family is so valuable – and it...
Month: February 2018
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sincerest Form Of Flattery Facebook appears to be...
As the value of long-tail ad inventory supply decreases, Turner wants to be there to grab the budgets of brands...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Acxiom stock ticked up Tuesday despite missing revenue estimates and lowering revenue guidance. A likely reason: The company announced a...
At M&C Saatchi Mobile, a senior media planner who once created up to 25 reports per week coded a solution...
The magazine industry is consolidating in the face of multiple challenges.Rather than the newsstand, competition is coming from social platforms....
Google will turn on its built-in Chrome ad blocker on Feb. 15, meaning ad tech companies must hustle to get...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Fraud Refunds The ad management company AdTrader published...
Snap finally snapped out of its earnings slump on Tuesday as it beat analyst expectations for both revenue and daily...