Call it a sign of the times.Demandbase has hired a chief privacy officer – the first in the company’s history....
Month: February 2018
The current crop of forced mobile redirect ads tell users they’ve just won a $1,000 Amazon gift card or an...
Amazon has become part of virtually every media plan and it’s only going to continue to grow. Yet, Amazon’s advertising...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In An Instant More than half of Facebook’s...
As the first homegrown WPP agency, GroupM’s Mindshare has always had an entrepreneurial spirit.“We were born in Asia when Madison...
When Atlanta-based Cardlytics filed its initial S-1 on Jan. 12, it revealed important details about its business.The company, which creates...
Criteo has always been something of an ad tech enigma. That French retargeting virtuoso, the golden child of Wall St. as...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Tony...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pitch-Perfect How did Amazon make sure that the tens...