Third-party cookies get stale.On Tuesday, ad tech startup Rockerbox launched a solution after a five-month beta to help advertisers freshen...
Month: March 2018
On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Passing Review Google’s Zagat saga came to an end...
This is the second in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including...
Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Belinda...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Omnipresent The dispersal of location data across the digital...
Publishers are rethinking their Facebook strategies in the wake of LittleThings’ sudden shutdown on Tuesday.While LittleThings is the first pub to...
"AdExchanger Politics" is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Jordan...